Don Julio Reposado
We’re all about value for consumers, and that ethic only comes second to 100% guaranteed authenticity. When you can get perfectly drinkable tequila for under ¥100, then we don’t consider 3 times better drinking to be worth three times the price. We want to feel elevated to the heights of flying into the clouds on the backs of Mexican angels playing Mexican guitars and an endless supply of tacos and nachos.
Maybe we’re asking for too much and being slightly unrealistic about our expectations, but, the question is simple – does “The Don” justify the price tag or is it just another tequila in a fancy bottle?
If we had to choose between a bottle of Don Julio every month – or a free bottle of Jose every single day for the rest of our lives – we’d take the Don Julio every single time. We’d also be happy to pay for it.
Tequila is one of those things that really is worth paying a bit more for – in the same way, it’s better to buy a famous cola over some corner shop budget. Rolls Royce, it’s not. But, this isn’t ¥1000 a bottle. But it is a Mercedes, with Jose being a very obvious BYD.
Time for the brand owner waffle.
Barrel aged for eight months in American white-oak barrels, Don Julio Reposado Tequila is golden amber in colour, and offers a rich, smooth finish—the very essence of the perfect barrel-aged tequila.
With a mellow, elegant flavour and inviting aroma, Don Julio Reposado Tequila is best savoured as part of a refreshing tasting drink or chilled on the rocks.
Colour: Straw-like color
Nose: An inviting aroma of mellow lemon citrus notes and spice layers with touches of ripe stone fruit
Palate: Incredibly soft and elegant hints of dark chocolate, vanilla, and light cinnamon
Finish: Silky, warm finish with an essence of dried fruit, nuts and a touch of caramel apple