We have a lot of things to thank Hendrick’s for. Mostly, because Hendrick’s made gin “cool” again, after decades of gin being sidelined as a drink for alcoholic housewives and generally depressed people.
In 1999, William Grant and Sons, a whisky producer from Scotland, realised that there were other things that they could use their stills for when not making whisky. Gin was an easy choice as it has such a long history with the UK and a recipe was developed that combined the traditional gin botanicals with with Bulgarian Rosa Damascena and specially selected cucumbers. An on-trade promotion based around serving Hendrick’s with a good tonic, a lot of ice, and a stick of cucumber, turned Hendrick’s into a firm customer favourite and actually encouraged more people to drink gin.
Thanks to the revolution caused by Hendrick’s, we now have hundreds of new small batch, artisanal gins for gin lovers all over the world to enjoy. If you’re starting to enjoy gin, then you have to feature a a bottle of Hendrick’s on your journey of discovery. It really is that good.
Juniper aromas with floral hints and a touch of musky rose, followed by a blanket of sweet orange, lime zest, and elderflower. Very classic Gin on the palate with flavours of angelica, coriander, juniper and orris root. A burst of citrus flavours seals the deal. A fairly long finish brings juniper back, accompanied by a hint of liquorice and black pepper.
The best way to serve Hendricks is always going to be with tonic and cucumber. That simplicity as a combination is perfect.
Straight from The Mayor
Despite the hundreds of gin brands on the market since William Grant reignited the gin category, Hendricks remains a key player. There are rumours that I’ve sampled more gins than I can count since I fell in love with Hendrick’s, but this is always a bottle I would go back for as comfort food.
While it may not be the bold, unusual brand we once knew, it lead the way for others to follow in its slipstream. A true pioneer of marketing and flavour, Hendrick’s remains a gin that wouldn’t be out of place on any shelf!