Southern Comfort
¥150.00
Southern Comfort was first produced by bartender Martin Wilkes Heron (1850–1920), the son of a boat-builder, in 1874 at McCauley’s Tavern in the French Quarter of New Orleans, Louisiana. According to the New Orleans Convention & Visitors Bureau, McCauley’s Tavern was “just off Bourbon Street”, and the original form of the drink was called Cuffs and Buttons.
Heron moved to Memphis, Tennessee in 1889, patented his creation, and began selling it in sealed bottles with the slogan “None Genuine But Mine” and “Two per customer. No Gentleman would ask for more.” Southern Comfort won the gold medal at the 1904 World’s Fair in St. Louis, Missouri.
Now to the facts. It’s a 35% ABV liqueur, sweet on the mouth and although it’s pitched as a whisky liqueur, we’re struggling to ever put it in that classification. It’s a liqueur. It can work on it’s on with ice, with lemonade, or as part of a cocktail.
Our friends back in the UK are paying £17 a bottle for this. We’d love to smash that price out of the water, which of course we do. How about ¥150 a bottle including delivery?
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