THE PERFECT APERITIF. The name says it all: Aperol is the perfect aperitif. Bright orange in colour, it has a unique taste, thanks to the secret recipe, which has never been changed, with infusions of selected ingredients including bitter and sweet oranges and many other herbs (including rhubarb) and roots in perfect proportions.
Aperol was originally produced by the Barbieri company, based in Padua, but is now produced by the Campari company. While Aperol was originally created in 1919, it did not become successful until after World War II. Although it tastes and smells much like Campari, Aperol has an alcohol content of 11%—less than half that of Campari. Aperol and Campari have the same sugar content, and Aperol less bitter in taste. Campari is also much darker in color.